August 2008
About Internet Cashback
- Internet Cashback was launched in November 2006 and is operated by Ventuornet Limited.
- The company employs 25 people and is based in Mossley, Greater Manchester.
- Registered users to the site can rack up their earnings as high as they like but can only ‘cash in’ after they have earned £40.
Contact:
Karen Dalley, Online Marketing Officer
Internet Cashback
Karen@internetcashback.com
http://www.internetcashback.co.uk
The retail revolution has begun, internet shopping made up 15p in every pound of retail spending last year, latest figures have shown. With news that cash strapped shoppers have dramatically cut spending on the high street, savvy consumers are now looking for ways to save money but still shop till they drop.
Here Paul Nadin, founder of Internet Cashback, the online cashback website that offers member’s cash in exchange for goods bought through the site, offers ten top tips for guilt-free shopping:
Internet Cashback has over 20,000 members and offers cash to people who buy goods from more than 700 major online retailers.
More than 500 people sign up to the site every week.
Registering with the site earns the user £10 to add to their personal cashback account.
About Internet Cashback
- Internet Cashback was launched in November 2006 and is operated by Ventuornet Limited.
- The company employs 25 people and is based in Mossley, Greater Manchester.
- Registered users to the site can rack up their earnings as high as they like but can only ‘cash in’ after they have earned £40.
For more information about this study or about Internet Cashback please contact
Karen Dalley- Online Marketing Manager, Internet Cashback
Karen@internetcashback.com- 01457 837578
CASH STRAPPED parents are using ‘cashback’ websites to find discount ways to entertain the kids ahead of the summer holidays.**
As the credit crunch worsens parents are hunting for cheaper ways to amuse their children.
Cashback sites like Internet Cashback offer a money saving solution for parents, as they can build up a bank of cash by buying goods through the site.
There are offers on trips to Legoland, Disneyland Paris, Pontins and Haven amongst others, as well as cash incentives when children’s goods are purchased from Hamleys, Great Little Trading Company and The Toyshop.com. The website has regular offers, for example customers can buy an 8ft x 8ft bouncy castle from Woolworths that’s reduced from £199.99 to £79.99, and pocket 2.5% cashback.
Paul Nadin, founder of Internet Cashback, said internet shoppers could save hundreds of pounds this summer:
“All parents dread the expensive and length of summer holidays. This is our way of providing some relief for families throughout July and August. Our offers mean people can save on the cost of a holiday, activity or game and still have a wonderful break.”
Internet Cashback has over 20,000 members and offers cash to people who buy goods from more than 800 major online retailers.
More than 500 people sign up to the site every week.
The publishers of Internet Cashback split the revenue generated from commissions paid by retailers to websites which drive sales for them. The amounts that can be earned vary between 3% and 15% of the purchase prices or lump sums of up to £37.50.
Registering with the site earns the user £10 to add to their personal cashback account.
About Internet Cashback
- Internet Cashback was launched in November 2006 and is operated by Ventuornet Limited.
- The company employs 25 people and is based in Mossley, Greater Manchester.
- Registered users to the site can rack up their earnings as high as they like but can only ‘cash in’ after they have earned £40.
For more information about this study or about Internet Cashback please contact
Karen Dalley- Online Marketing Manager, Internet Cashback
Karen@internetcashback.com- 01457 837578
Sales of books, lingerie, computer games and DVD’s have gone through the roof as thrifty consumers are increasingly investing in home entertainment during the credit crunch.
Internet Cashback, the online shopping reward scheme, has reported an increased demand for consumer products for the home. For example the most popular cashback searches of August have been Mothercare, La Senza, Lovefilm, Gamestation and Waterstones.
Internet Cashback’s most popular offers this month include 5% cashback on lingerie at La Senza, 2.5% cashback on books at Waterstones, 2% cashback on Mothercare goods and £6.25 cashback and a free computer game rental at Lovefilm.
Paul Nadin, founder of Internet Cashback, said internet shoppers are looking for ways to save cash but still have a rewarding social life:
Since the credit crunch many of them have decided to take up cookery, read more classic novels, learn a new language, watch films and play computer games as a way to save the pennies.
Many couples have even told us that they’ve started to buy more sexy lingerie in order to spice things up.
Internet Cashback has over 20,000 members and offers cash to people who buy goods from more than 800 major online retailers including BHS, Early Learning Centre, Scottish Power, Carphone Warehouse and The National Lottery.
The site is free to join and after registering users automatically receive £10 credited to their account.
More than 500 people sign up to the site every week.
The founders of Internet Cashback generate income by splitting the revenue generated from sales, with the high street retailers listed on the site. 15% of purchase prices or lump sums can be earned as cashback through the site.
About Internet Cashback
- Internet Cashback was launched in November 2006 and is operated by Ventuornet Limited.
- The company employs 25 people and is based in Mossley, Greater Manchester.
- Registered users to the site can rack up their earnings as high as they like but can only ‘cash in’ after they have earned £40.
For more information about this study or about Internet Cashback please contact
Karen Dalley- Online Marketing Manager, Internet Cashback
Karen@internetcashback.com- 01457 837578
Profile of Internet Cashback
Internet Cashback offers cashback on most online high street brands such as Apple, PC World, Play.com, Vodafone and Warner Breaks.
The site is free to join, customers become members and are given £10 in their account when they sign-up. Cashback sites pay members a commission on every purchase they make. The site has more than 20,000 members, is affiliated with over 800 major online retailers and has more than 500 new members joining every week. Their typical customer base is aged between 18 – 80.
Profile of Graham Parsonage
Graham parsonage, 41, lives in Preston and is a company director of an outsourcing communications company. He has used Internet Cashback for the past eighteen months.
He first heard about Internet Cashback after a recommendation by a friend.
He was impressed that his account was credited with £10 as soon as he joined. This encouraged him to make his first purchase, a book from Waterstones, on which he received 2.5% cashback.
Graham says:
“I began using the site after a friend raved about it and told me I’d receive £10 after joining up. I decided to test the water first and began by buying a book to see if the service was worth it. I was pleasantly surprised by the speed and simplicity of the whole process.”
“I love internet shopping because my job is office based and I rarely get time to go to the high street. Online shopping is cheaper, more convenient and now I can earn cash whilst I shop, so it’s perfect. The site itself is easy to use and very self explanatory. I receive a monthly statement of how much cashback I’m due to be sent.”
“Since I’ve been a member I’ve recommended the site to my whole team.”
“Some people might be skeptical but the savings I’ve made are genuine and I’ve always received my payments immediately. As for the safety aspects, online shopping is no more risky than giving your bank details over the phone or in a shop. Internet Cashback doesn’t actually request your card or bank details at any point. With regards to your personal details, such as your address, the site has a pad lock symbol and a security certificate. I’ve never had a problem.”
“I’m really happy because I’ve made approximately £130 in 18 months from shopping through the site and a large proportion of this has been made from the ‘refer a friend’ commission. Through this feature my friends have banked their full cashback and I’ve received 20% of the commission. This is the minimum amount I can receive currently but basically, the more friends I refer, the more I can earn. It‘s an incentive for members to recommend the site.
“The whole process is great it’s like being given free money. I’ve bought all manner of goods from electrical goods, DVDs and clothes. There are over 800 stores to choose from.”
“I know there are other cashback sites out there but because Internet Cashback has been recommended and the service has been top-notch I’m sticking with them. Everyone knows that word-of-mouth is the strongest advertising.”
About Internet Cashback
- Internet Cashback was launched in November 2006 and is operated by Ventuornet Limited.
- The company employs 25 people and is based in Mossley, Greater Manchester.
- Registered users to the site can rack up their earnings as high as they like but can only ‘cash in’ after they have earned £40.
For more information about this study or about Internet Cashback please contact
Karen Dalley- Online Marketing Manager, Internet Cashback
Karen@internetcashback.com- 01457 837578
Customers turning to online cashback sites to beat rising energy bills have now taken action and organised a petition to be sent to government.
After last week’s announcement by Centrica, the owners of British Gas, that gas prices are being raised by 35% and electricity prices by 9%, a petition has been drawn – up by a leading online cashback site.
Internet Cashback’s petition is protesting against unreasonable increases in utility prices and has been sent to the site’s customers and added to their Facebook account. The creators of the site hope member’s complaints will be listened to and pressure put on the government to conduct a windfall tax on large energy companies.
Internet Cashback is asking members of the public to log onto the site to find cheaper energy suppliers, earn up to £36 cashback, sign the petition and receive top tips on how to save energy in their home.
Paul Nadin, founder of Internet Cashback, said internet shoppers are determined to make the government sit up and take note:
Internet Cashback has over 20,000 members and offers cash to people who buy goods from more than 800 major online retailers including BHS, Early Learning Centre, Scottish Power, Carphone Warehouse and The National Lottery.
The site is free to join and after registering users automatically receive £10 credited to their account.
More than 500 people sign up to the site every week.
The founders of Internet Cashback generate income by splitting the revenue generated from sales, with the high street retailers listed on the site. 15% of purchase prices or lump sums can be earned as cashback through the site.
About Internet Cashback
- Internet Cashback was launched in November 2006 and is operated by Ventuornet Limited.
- The company employs 25 people and is based in Mossley, Greater Manchester.
- Registered users to the site can rack up their earnings as high as they like but can only ‘cash in’ after they have earned £40.
For more information about this study or about Internet Cashback please contact
Karen Dalley- Online Marketing Manager, Internet Cashback
Karen@internetcashback.com- 01457 837578
A. YES (says Paul Nadin, founder of Internet Cashback)
“We’ve just set-up a petition on our website which we’ll be taking to Downing Street to do just this. We’re finding that most of our customers are logging onto our cashback site to sign this, then research cheaper energy providers and claim £36 cashback. We’ve also helpfully added ten top tips on how to save energy in your home.
“Internet activists are the most active protesters. In previous generations people took to the streets, now a click is more powerful.”
Visit Internet Cashback to sign the petition
About Internet Cashback
Internet Cashback is a UK based internet cashback website. Founded by Paul Nadin in 2006, Internet Cashback currently has approximately 30,000 cashback members.
For more information about this study or about Internet Cashback please contact
Karen Dalley- Online Marketing Manager, Internet Cashback
Karen@internetcashback.com- 01457 837578
The rise in affiliate marketing has caused an increase in cashback sites giving customers the chance to earn £100s cashback on all their online purchases every year
Manchester, UK. (InternetCashback.co.uk) July 2008.
Affiliate Marketing is a fairly new form of marketing which has emerged over the past few years as retailers have started to invest and develop their online marketing strategy. Almost four out of five (78%) of people surveyed said that their organisations were spending more on affiliate marketing this year than they were two years ago and the same proportion (78%) said they expected to be spending more on affiliate marketing in the next two years. (source: Affiliate Marketing Merchants Survey Report 2007 , E-Consultancy).
The sudden realisation for retailers that focus on their online marketing spend is as important as their offline spend came from figures such as the £46.6bn generated online sales for UK online retailers in 2007, up 54% on 2006 (source: IMRG, Jan 2008) and resulted in affiliate marketing becoming a massive marketing initiative.
As affiliate marketing has rapidly grown, so have internet cashback websites. Cashback websites take advantage of affiliate marketing and return the benefits back to the customer, which in this economic climate is a welcomed concept.
There are numerous affiliate networks such as Buy.at, Trade Doubler and Affiliate Window who work in partnerships with retailers and advertisers offering affiliate programmes. The retailers sign up with the affiliate networks, offering commission based programmes. The affiliate network then provides this information to the advertiser who can upload advertising links onto their website resulting in them earning a commission for the sales they have generated through advertising the company.
Most advertisers use affiliate marketing to earn an income from their website, for example blogs and review sites, however cashback sites return the commission to the customers actually making the purchase. Customers register with an internet cashback site (some cashback sites charge an admin fee but others are free to join such as Internet Cashback and are then given a list of retailers who have an affiliate programme- most cashback sites have in excess of 600 retailers covering insurance companies such as Sheilas’ Wheels to grocery shops such as Tesco so there is plenty to choose from. When making a purchase, customers must remember to log into the cashback site and to click on one of their unique links which gets tracked by the affiliate network using cookies stored in your computer. Once the purchase has been approved by the retailer (making sure the customer hasn’t cancelled it or returned it), the retailer pays the affiliate network who then pays the cashback site. Cashback deals can be in excess of £50 for insurance deals or £30 for mobile phone contracts resulting in customers earning £100s every year as there is no limit on how much cashback you can earn.
Cashback sites pay the customers in different ways such as BACs, cheques or post office payments and usually after they have earned a minimum amount of cashback, such as £40 however this is easily achieved with the bigger cashback deals. All cashback sites offer different incentives and different deals, Internet Cashback offers £10 free cashback for joining and a ‘refer a friend’ programme which will earn you 20% of your friends cashback however you will find that all cashback sites have slightly different business models.
Cashback sites offer a win-win situation for the retailer, customer and themselves. The retailers have increased their sales because they are having customers referred to them by the cashback site so are happy to pay the commission, the customers are happy because they are earning money back from the purchases that they would have made anyway and the cashback sites are happy because they keep a small proportion of the commission earned by the customer.
About Internet Cashback
Internet Cashback is a UK based internet cashback website. Founded by Paul Nadin in 2006, Internet Cashback currently has approximately 30,000 cashback members.
Contact:
Karen Dalley, Online Marketing Officer
Internet Cashback
Karen@internetcashback.com
http://www.internetcashback.co.uk
